A community is twenty players at 100% margin. Starting from 200 live communities, compounding at 15% a month, the same proven unit becomes a nine-figure business — on the path to $132M by Year 5.
24,834
communities · Year 3
$29.2M
Year-3 ARR · run-rate
$132M
Year-5 target ARR
WOOOBA
02 / 21
⚽ The Shared Unit Economics
One community, eighty dollars.
The core game-fee engine. Identical in both sports — only the community count differs.
⚽
$80
per month
20players
×
8games / mo
×
$0.50player / game
=
$80game fees / mo
=
$960per community / yr
Paid from pre-funded Wallets — no processor touches it, so this $80 is 100% margin. Wallet fees add more on top.
WOOOBA
03 / 21
🏀 The Same Engine, Bigger Court
One community, eighty dollars.
Basketball runs the exact same unit economics — and it's 75% of the business.
🏀
$80
per month
20players
×
8games / mo
×
$0.50player / game
=
$80game fees / mo
=
$960per community / yr
Same Wallet, same 100% margin. At 75% of every cohort, basketball alone reaches $21.9M ARR by Year 3.
WOOOBA
04 / 21
The WOOOBA Wallet — Revenue Model
Three streams, one wallet.
Money lives inside the Wallet, so the core game fee is pure margin. Two small fee streams cover — and slightly beat — payment processing.
👤
Player
Tops up Wallet 3× / month
→
WOOOBA +$0.50/game
🎮
Plays Games
$10 to join · 8 games / mo
→
🧑💼
Organizer
Collects the $9.50 pot per player
→
WOOOBA +$0.25
🏦
Cash Out
To bank · 1× / month
Stream 1 · Core
Game Fees
$0.50 per player per game, drawn from the pre-funded Wallet. No processing cost.
$0.25 flat per organizer withdrawal, once a month. Nets +$0.05 after the $0.20 payout fee.
Per community / mo$0.05
% of revenue<1%
net of processing
Total: $98.05 / community / month. The Wallet's real job is making Stream 1 — 93% of revenue — genuinely free of fees.
WOOOBA
05 / 21
The Product · Live Today
Seek. Challenge.Play.
A real, shipping app — not a concept. Five taps take an organizer from an empty court to a paid game with teams picked. The same rails run soccer and basketball.
1
Find a court or pitch
Thousands mapped · tap to pick
2
Create a recurring game
Repeat weekly · 8 games / month
3
Invite ballers to play
Public or your saved ballers
4
Split into teams
Balanced sides in a tap
5
Pay in & share
$0.50 fee · one-tap invite loop
BasketballOne product, bothsportsSoccer
WOOOBA
06 / 21
Product–Market Fit · Already Live
Not a demo — real games, real paying players.
Everything on the previous slide is live in production today. An established UK basketball club runs its recurring paid games entirely on WOOOBA — the exact community our unit economics are built on.
Dads & Lads · Weekly£7.50 / player · 18 spots
Back to Basketball · Weekly£7.50 / player · 30 spots
● Live on WOOOBA today
🏀 Reading Rockets Basketball Club
An established UK club (founded 1997) runs recurring weekly men's and women's games entirely on WOOOBA — players join and pay £7.50 in-app, money flows through the WOOOBA Wallet.
✓ The model, validated in the wild
Reading Rockets is the real community our economics derive from: ~20 players, recurring weekly games, a per-game fee via the Wallet, organizer cash-outs through the Revolut Business API.
✓ The full loop, working end-to-end
Create game → players join & pay → Wallet collects → organizer cashes out. Every part of the revenue engine is already operating in production — not projected.
WOOOBA
07 / 21
Voices From The Court
Don't take our word — take theirs.
The people who run their games on WOOOBA, in their own words. An established club that's live today, plus organizers who found us and stayed.
Shared with permission · videos stream on click
WOOOBA
08 / 21
Backed At The Highest Level
The man who ran the Premier League backs WOOOBA.
Richard Scudamore
Ran the Premier League for two decades · CEO / Executive Chairman
● WOOOBA Board Advisor & angel investor
"WOOOBA solves an important mass sports participation problem, the revenue model is geared to scale quickly, and Dan and his Team are the right, relentless, multi-talented team to grow it globally."
He also said: "Having worked with Daniel Lane, the founder, for over five years, it's clear to me that WOOOBA — an everyday player's platform — will be a top choice for people who want to meet up and play their chosen sport."
Independently reported by NPR / Ideastream Public Media (2024)
WOOOBA
09 / 21
In The Press
National public radio told our story.
NPRIdeastream Public Media · The Ohio Newsroom
"With help from overseas, Oberlin-based app WOOOBA aims to change sport"
NPR independently reported that Richard Scudamore, former Premier League chairman, became WOOOBA's angel investor — outside validation of the team behind the platform.
2
The piece frames the exact gap WOOOBA targets: of roughly 26 million casual basketball players in the US, only a few hundred ever reach the NBA — the vast grassroots middle has been underserved.
3
It positions WOOOBA as a company built with Premier-League-calibre guidance, aiming to make organizing and paying for everyday games effortless.
WOOOBA
10 / 21
⚽ Soccer · USA — The 25% Share
6,208 soccer communities by Yr 3.
Month
0
0
soccer communities
$0
total MRR · all streams
0
active players
Drag through the 3-year forecast · each dot ≈ 25 communities →
WOOOBA
11 / 21
⚽ Soccer · USA — 3-Year Forecast
Soccer, scored.
15% monthly compound growth from a 50-community base. ARR = year-end run-rate, all three streams.
Year 1 M12
$315K
ARR · run-rate
Communities268
Players5,350
MRR (exit)$26,228
Year 2 M24
$1.68M
ARR · run-rate
Communities1,431
Players28,626
MRR (exit)$140,339
Year 3 M36
$7.30M
ARR · run-rate
Communities6,208 soccer
Players124,168
MRR (exit)$608,734
WOOOBA
12 / 21
🏀 Basketball · USA — The 75% Share
18,625 basketball communities by Yr 3.
Month
0
0
basketball communities
$0
total MRR · all streams
0
active players
Drag through the 3-year forecast · each dot ≈ 25 communities →
WOOOBA
13 / 21
🏀 Basketball · USA — 3-Year Forecast
Basketball, scored.
Same 15% monthly compound growth from a 150-community base — 3× soccer's scale, since basketball is 75% of every cohort.
Year 1 M12
$944K
ARR · run-rate
Communities802
Players16,050
MRR (exit)$78,685
Year 2 M24
$5.05M
ARR · run-rate
Communities4,294
Players85,876
MRR (exit)$421,007
Year 3 M36
$21.9M
ARR · run-rate
Communities18,625 basketball
Players372,506
MRR (exit)$1,826,211
WOOOBA
14 / 21
Combined US — 3-Year MRR Trajectory
The scoreboard.
Basketball MRRSoccer MRRCombined MRRYear boundary
WOOOBA
15 / 21
The Combined 3-Year Business
Both books, onetotal.
Year-3 Combined ExitMonth 36 · run-rate · all streams
24,834
communities
496,676
players
$2.43M
MRR
$29.2M
ARR
🏀 Basketball · USA
Year 1$944,222/ 802 comm
Year 2$5,052,085/ 4,294 comm
Year 3$21,914,528/ 18,625 comm
⚽ Soccer · USA
Year 1$314,740/ 268 comm
Year 2$1,684,068/ 1,431 comm
Year 3$7,304,803/ 6,208 comm
Σ Combined US ARR · run-rate
Year 1$1,259,080/ 1,070 communities · $104,918 MRR
Year 2$6,736,035/ 5,725 communities · $561,340 MRR
Year 3$29,219,449/ 24,834 communities · $2,434,953 MRR
WOOOBA
16 / 21
The Unit of Expansion
200 communities make a region.
One region is the proven, repeatable building block — and 200 communities is exactly the Nov 2026 launch goal. Every region is the same internal mix: 150 basketball + 50 soccer communities. By Year 3, the forecast delivers ~124 regions.
200communities
×
$98/ comm / mo
=
$235KARR / region
4,000players / region
·
$19.6KMRR / region
150 Basketball50 Soccer
WOOOBA
17 / 21
Community → Region → State → Nation
How the US stacks up.
1
Community
20 players · $98/mo
200
= 1 Region
$235K ARR · Nov 2026 goal
~124
Regions = Year 3
$29.2M ARR · proven
~561
Regions = Year 5
Full US · $132M
Each region = 150 basketball + 50 soccer
The Year-5 target of ~561 regions across the country is where compounding lands — starting from a single region at launch. Every region is the same internal mix — 75% basketball, 25% soccer — so the 75/25 ratio holds everywhere, not just nationally.
WOOOBA
18 / 21
3-Year Proven → 5-Year Target
The $132M opportunity.
Years 1–3 · Bottom-up forecast. 200 communities compounding at 15%/month to 24,834 — a $29.2M ARR run-rate on zero paid CAC. This is the modeled, defensible base.
Years 4–5 · Same curve, tapering. Growth eases from 15% toward 2%/month, reaching 112,181 communities / $132M. The full US as 224 replicated regions.
🏀 Basketball · 75% of every region
$99.0M
Year-5 ARR target
Per region150 comm
Communities84,136
Players1,682,715
⚽ Soccer · 25% of every region
$33.0M
Year-5 ARR target
Per region50 comm
Communities28,045
Players560,905
WOOOBA
19 / 21
Distribution & Model Summary
No paid acquisition.
$0
Paid CAC
Communities arrive through partnerships with large sports organizations — not ad spend. The region model means each partnership can unlock hundreds of communities at once.
Built-in demand
Partners already have the players, leagues, and schedules. WOOOBA supplies the Wallet rails underneath.
Compounding, repeatable scale
Every region is the same $235K unit. Growth is a question of how fast regions compound, not whether the economics work.
Margin stays intact
No acquisition spend below the line — the $98/community economics flow close to the bottom line.
Per community
$98.05
/ month · all 3 streams
Per region
$235K
ARR · 200 communities
3-yr exit
$29.2M
24,834 comm · ~124 regions
5-yr target
$132M
~561 regions · full US
▲ What's proven vs. targeted
Years 1–3 ($29.2M, 24,834 communities) are a bottom-up forecast on validated unit economics — 100% margin game fees via the Wallet, 15% monthly compound growth from a live 200-community base, zero paid CAC. The 5-year $132M continues the same curve as growth tapers from 15% toward 2%/month. Figures are revenue/gross profit; operating costs (staff, infrastructure) sit below this line and are modeled separately. The core assumption to validate against live data: sustaining ~15% monthly growth through the early years.
WOOOBA — World One On One Ballers Association.
WOOOBA
20 / 21
Partnership Pipeline · An Illustration
A repeatable channel, already converting.
How the $0-CAC model compounds — national bodies, leagues, brands, grassroots operators, and the vast informal layer. All capture figures are illustrative addressable opportunity, not in the forecast. One community is already committed.
1Quantified pipeline · bodies with a countable player base
US Youth SoccerUSYS
⚽ US Youth Soccer
Players3,000,000
8% capture240,000
Communities12,000
ARR$14.1M
US Adult SoccerUSASA
⚽ US Adult Soccer
Players250,000
8% capture20,000
Communities1,000
ARR$1.2M
US Club SoccerUSCS
⚽ US Club Soccer
Players500,000
8% capture40,000
Communities2,000
ARR$2.4M
AAUBasketball
🏀 AAU Basketball
Players *500,000
8% capture40,000
Communities2,000
ARR$2.4M
* est. · BB slice of ~800K AAU
Soccer MatesBrooklyn NYC
⚽ Soccer Mates
Members~8,000
Games / wk5–7
Players / game18
Recurring vol.3–4 comm
Agreed · migrating 2026 · not yet live
Quantified addressable pipeline4 governing bodies · 8% capture · soccer + basketball · plus 1 community committed
17,000
communities
340,000
players
$20.0M
addressable ARR
2Also in conversation · leagues, brands & grassroots operators
NBA
Pro league · Jr. NBA youth pipeline
YMCA
Nationwide community sports leagues
Capelli Sport
Apparel brand · global club network
Hoops Klub
Grassroots basketball · NYC
T3
Basketball training & leagues
③ The informal layer we're built to formalizeMarket context · not capture math
4.3M
Meetup sports members
across 2,600+ groups worldwide
50M+
US casual team-sport players
above 50M for the first time · SFIA
~32M
US casual soccer + basketball
the non-league layer WOOOBA targets
Live
Soccer Mates · first migration
~8,000-member group, committed 2026
Where it happens today:MeetupWhatsAppFacebook GroupsGroupMeDiscordgroup texts
▲ Opportunity, not forecast
Every organization here illustrates the partnership-led, zero-CAC distribution the model relies on — and none is baked into the deck's forecast (24,834 communities / $29.2M ARR by Year 3), which is built bottom-up and independent of any partner. Tier 1 quantifies bodies with a countable player base at an illustrative 8% capture (AAU is a basketball-only estimate). Tier 2 organizations are in conversation, shown without capture estimates. Tier 3 figures are market context, not a pipeline — the informal layer has no clean player count, so it is deliberately not multiplied into ARR. Soccer Mates — an ~8,000-member Brooklyn community — has agreed to migrate to WOOOBA in 2026 (not yet live): the first real proof this layer converts. Capture rates are illustrative assumptions for conversations in progress, not signed commitments.
WOOOBA
21 / 21
The Home For Everyday Players
Live communities, a proven model, and the people who built world-class sport in our corner. The foundation is laid.
Would you like to join the growth of WOOOBA Sport?
